The battle for tourism dollars between the North Jersey shore and the South Jersey shore could be heating up before the temperatures rise.

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With towns like Belmar, Sandy Hook and Seaside Heights trying to rebuild themselves from Superstorm Sandy, South Jersey officials are reminding tourists that Sandy mostly spared their towns.

From the article….

Cape May, mayor Edward Mahaney said his town doesn’t want to profit at the expense of similar towns in North Jersey, but they want potential visitors who had planned to go to a North Jersey shore town — especially those from outside the immediate area — to know that most of the businesses here are open.

Cape May County tourism director Diane Wieland says the idea is to keep tourism, a $35-billion-per-year industry in New Jersey, inside the state

With the shore rental season starting as early as February, the north shore will probably be effected as they continue to rebuild.

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