Shreddies Ltd. Develops a New line of Underwear That Filters Out Flatulence – Perfect Gift for Your Significant Other? [POLL/VIDEO NSFW]

Leave it to someone with a little bit of imagination – and probably sensing the need to curb the growing problem of air pollution.

A pair of underwear designed for men and women that serve a dual purpose – at least for men they do.

For men, they enhance one’s private area – but for both, they filter out embarrassing flatulence odor.
And let’s face it – we’ve all farted a time or two at the most inappropriate of times.

And probably more guys than women (although I’m sure guys will take exception to that.)

According to this:

A healthcare underwear company has designed a range of briefs and boxers which use chemical warfare technology to filter unwanted gas.

The hi-tech pants, created by Shreddies Ltd. based in Leicestershire, England, feature a highly absorptive carbon cloth back panel which traps and neutralizes flatulence odors.
The thin and flexible cloth, which contains Zorflex — the same activated carbon material used in chemical warfare suits — is reactivated simply by washing the pants.

Shreddies say through extensive testing the carbon cloth could filter odors 200 times the strength of the average flatus emission.

The award-winning healthcare product is particularly useful for sufferers of digestive disorders such as IBS (Irritable Bowel Syndrome), Crohn's disease, Colitis and food intolerances.

Suitable for men and women the underwear comes in a range of styles and is designed to fit more snugly than conventional underwear.

Women can buy Shreddies in briefs, high-leg briefs or shorties, while men can purchase support boxers, adjustable support boxers, hipsters and briefs.

Caution: the video is somewhat graphic, but hysterical!

A spokesperson at Shreddies Ltd. said: "Although Shreddies has got cheeky with the new campaign, to many people they still remain very much a healthcare product and have helped so many cope with conditions such as IBS, Crohn's and food intolerances. But the bottom line is that Shreddies are for everyone, after all, it’s something we all do.

"Flatulence seriously affects millions of people every day and since 2008 Shreddies has been helping those affected increase their quality of life. We have found the answer to help alleviate the most obvious symptom of flatulence…the odors."

What the hell! Companies have come up with ways to prevent all kinds of embarrassing situations. Who knew, for instance, that Cheryl Burke of “Dancing with the Stars” was proud to endorse Depends Silhouette? For charity.

So if one sees the need to prevent embarrassing stains from happening – then why not filtering embarrassing odors.

God knows, if I weren't in an enclosed studio in the middle of the night by myself, a pair or two of those would come in handy - especially after eating cavatelli with broccoli!