Contact Us
Make My Homepage

Revel will shut without buyer

Atlantic City’s Revel Casino Hotel is warning its staff it will shut down this summer if a buyer can’t be found for the struggling casino.

Revel
Governor’s Office, Tim Larsen

In addition, the casino has filed for bankruptcy for the second time in two years. The $2.4 billion casino filed a Chapter 11 petition Thursday first obtained by The Associated Press.

In warning letters given to employees and obtained by The Associated Press, Revel said it is seeking a buyer for the casino but can’t guarantee one will be found. If not, employees could be terminated as soon as Aug. 18, Revel said in the letter.

“If Revel is unable to complete such a sale promptly, Revel expects to close its entire facility,” the letters read. The company also said it plans to stay open while it searches for a buyer.

But in warning letters to employees, Revel said it will close down this summer if a buyer cannot be found quickly.

The casino is owned by investors who gained control of it during bankruptcy last year, swapping debt for equity in the property.

Revel has operated at a loss since it opened in April 2012.

It posted an operating loss of $21.7 million in the first quarter of this year.

It could not be determined how much Revel might sell for in a bankruptcy auction, but it is sure to be a steep discount. Wall Street analysts and some casino executives said last month that $300 million was too high a price for the casino. A union that has been at odds with Revel since before it opened pegged its value in April at $25 million to $73 million, based on public filings.

For much of the past year, Revel has sought a buyer for the property, which has remained eighth out of Atlantic City’s 11 casinos in terms of the amount of money won from gamblers. But it also kept the option of a second bankruptcy filing as potential buyers expressed interest but failed to pursue a deal.

The Seminole tribe of Florida, through its Hard Rock franchise, has indicated an interest “if the price is right.”

The casino is owned by investors who gained control of it during bankruptcy last year, swapping debt for equity in the property. The transaction wiped out 82 percent of Revel’s $1.5 billion in debt.

But even with that extra breathing room, Revel continued to struggle. It acknowledged mistakes in how the property was marketed and operated, launching a massive campaign to try to win back patrons. But that backfired when a “You Can’t Lose” promotion offering to refund slot losses angered many customers who thought their losses would be refunded in cash. Instead, they were gradually credited to a Revel account over several months, with restrictions on when the credits could be used.

All this occurred against a backdrop of increasing competition from casinos in neighboring states; four new casinos will soon open in New York. Atlantic City’s casino revenue fell from a high of $5.2 billion in 2006 to $2.86 billion last year.

Revel has never been profitable since it opened in April 2012.

It posted a gross operating loss of $21.7 million in the first quarter this year. For all of 2013, it lost $130 million, up from the $110 million it lost during the nine months it was open in 2012.

Revel was seen as a potential game-changer when it opened, the first new casino in Atlantic City since 2003.

But its timing was exceedingly bad. The project broke ground just before the Great Recession, and it ran out of money halfway through construction. It was only after the state offered tax credits against future earnings that Revel was able to obtain the last $1 billion or so needed to finish building.

It never really connected with the Atlantic City casino market, presenting itself as a high-end luxury destination and eschewing trademarks of New Jersey casino culture like a buffet or bus trips for gamblers. It also was the only casino in New Jersey to ban smoking throughout, further alienating some gamblers. It dropped the smoking ban last year after emerging from bankruptcy.

 

 

(Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)

Best of the Web


Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your points and personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account with your Facebook account, just click on the account activation button below. You will maintain your existing profile and VIP program points. After you do this, you will be able to always log in to http://nj1015.com using your Facebook account.

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

Register on New Jersey 101.5 quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Not a Member? Sign Up Here

Register on New Jersey 101.5 quickly by logging in with your Facebook account. It's just as secure, and no password to remember!