To most of us Sid Bernstein may not be a household name, but he sure did make musical history.

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Legendary concert promoter, Sid Bernstein, passed away last week at the age of 95.

Back in early 1963 Mr. Bernstein became curious about all the British newspaper hoopla over this group who called themselves The Beatles.

Without ever hearing The Beatles sing, Sid talked Beatle's manager Brian Epstein to let him book two Fab Four shows at Carnegie Hall on February 12, 1964.

Just a few days before the Carnegie Hall gig, John, Paul, George, and Ringo Made their debut on The Ed Sullivan Show.

A Carnegie Hall official told Bernstein, that instead of two, he could have sold out 50 shows at the famed venue.

In 1965 Mr. Bernstein actually made musical history.  He booked The Beatles for their historic sold out concert at the 55,000 seat Shea Stadium.

This was the first time, ever, that a concert was performed at a stadium.

Not long after the Beatle's concerts, Bernstein arranged the first five U.S. shows for The Rolling Stones.

For many years Sid put concerts together for Frank Sinatra, Judy Garland, Ray Charles, Tony Bennett, and Jimi Hendrix.

Sid Bernstein may never have sung a note.  He didn't have to.  He created musical memories that will last forever..