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Pilot ‘Mobile Produce’ Program Looking for Vendor

A new program that would make it convenient for New Jersey residents with limited access to supermarkets to buy fresh produce is looking for a vendor.

Vegetables
Flickr User Mike Haller

The nonprofit mobile vendor would visit senior complexes, community centers and other high-traffic areas to sell fresh fruits and vegetables to underserved areas.

The first city to try the pilot program is Camden, a city with one supermarket.

Assemblyman Gilbert “Whip” Wilson, a Camden County Democrat, says the Agriculture Department-run program could be a win for residents and local farmers alike, because it will feature Jersey Fresh produce in season.

Since many cities don’t have full-sized supermarkets, the mobile markets could provide an affordable, convenient way to provide access to healthy food alternatives.

The request for proposal from vendors will be released this week.

(Copyright 2012 by The Associated Press. All Rights Reserved.)

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