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Panera Swears off Artificial Ingredients

 

NEW YORK (AP) — Panera says it will remove artificial colors, flavors, sweeteners and preservatives from its food by 2016, a reflection of the growing distaste people are showing for such ingredients.

Panera Bread on Nassau Street in Princeton
Panera Bread on Nassau Street in Princeton (Google Street View)

The chain of bakery cafes, which has about 1,800 U.S. locations, is making the pledge as part of a “Food Policy” it is unveiling Tuesday that outlines its commitment to “clean” and “simple” ingredients.

The announcement comes at a time when Panera Bread Co. is facing slowing sales growth and working to jumpstart its business.

It also underscores how positioning foods as natural has become a marketing advantage, regardless of whether it brings any nutritional benefits.

 

(Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed)

 

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