The holidays are just around the corner and while many New Jerseyans are hitting the stores, others are heading to their computers, shopping online and taking advantage of deep discounts.  The average New Jersey family is set to spend nearly $750 on gifts this year and save about $633 shopping online.  Analysts expect online shopping to reach $43.4 billion this holiday season.

The Thanksgiving weekend propelled the nation into the holiday shopping season with a record start as the average person spend $423, up six percent from $398 last year.

TopCashback, a cash back rebates website, estimates that sales will pick up again next week especially online.

Discounts from internet retailers have been instrumental in driving more Americans to shop online.  Cash back websites are growing and 20 percent of shoppers in a recent survey said the reason they will shop online is to get cash back on their purchases.  If the average New Jersey family spends nearly $750 on gifts, they can be bought online through a cash back site and save households an average of nearly $633.

“The first week of December is notoriously quiet, as most New Jersey residents take time to recover from their Thanksgiving spending heists, making it the perfect time for people to plan the remainder of their holiday purchases. The key to getting the best savings is being organized, disciplined and patient," said Natasha-Rachel Smith, Head of Communications and Public Relations for TopCashback.  "By planning ahead, researching for the best prices and shopping through cash back sites, which often work in conjunction with coupon codes, Americans can make holiday savings that are more mouth-watering than Aunt Betty-Sue’s Thanksgiving turkey.”