As the New Jersey Conference on Tourism continues in Atlantic City this week, there's a new effort underway to generate attention for lesser-known tourism spots in North and South Jersey.

Lieutenant Governor Kim Guadagno said the goal is to try and leverage big events like the 2014 Super Bowl and Wrestlemania that will be held up in the Meadowlands, with smaller festivals and attractions like the blueberry festival in Hammonton, or a bed and breakfast in Cape May.

"We want to be able to say if you get tickets to Wrestlemania, you can get on a bus and go to the New Jersey Performing Arts Center and see the symphony," she said during a keynote speech at the Golden Nugget in Atlantic City.

Guadagno says the goal is to get north and south Jersey venues, hotels, and organizations to work together so the entire state can reap the benefits.

"We want our capital investment to grow even further and by having some of these businesses work together on marketing and tourism campaigns, all of New Jersey wins."

Tourism was a $39 billion industry in 2011, up 7% from 2010.

"It is an industry that continues to contribute significantly to the health of our communities by creating jobs and tax revenue. Clearly, 2011 was a good year for New Jersey's tourism industry. By working together, we can build on last year's success and strengthen our reputation as a premier travel destination."