NJ Craft Brewer Creates Beer For Sandy Relief [AUDIO]
New Jersey's largest craft beer-maker, Somerdale-based Flying Fish Brewing Company, has launched their own campaign to contribute to the Sandy relief.
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Founder Gene Muller says his company has been built on being Jersey-centric and keeping a local focus.
"Seeing the devastation, we wanted to do something," Muller explained, "So, we figured lets do what we do best, which is make a beer."
The beer is called Forever Unloved Sandy, or F.U. Sandy, as it has been dubbed.
Flying Fish brewed the beer on donated time and resources, and convinced their distributors to waive their fees for the delivery phase. Thus, every facet of the beer-making process was donated. In an effort maximize the fundraising effort even more, Muller did something that has not been done. He charged bars and restaurants five hundred dollars a keg for Forever Unloved Sandy.
The response has been overwhelming.
"The people rallied around. We produced 86 kegs and they're all sold out already," said Muller.
F.U. Sandy ships today to bars and restaurants around the state. Muller estimates over fifty thousand dollars will be raised for Sandy recovery.
"We're going to pick Jersey-based charities, people who have boots on the ground in the state. We want to keep the money coming from the state and keep it in the state," he said.
As for the beer itself, an experimental hop was used for the first time in a beer, which yielded a summery beer, half-wheat and half-pale, packing a mango-tropical taste with some punch.
In addition to just keg sales, Muller says events will be held at many of the bars and restaurants carrying F.U. Sandy to promote the effort. Those events are listed on Flying Fish's website, Facebook and Twitter pages. The company also plans to take suggestions through social media for grassroots charities in New Jersey to donate the money to.
"We're all about being part of our community, and this is a way that we can contribute and step up and help restore some of the devastation from Sandy."
More Good News
Star Essence, a dance company in Edison, is raising money for the Central NJ Brain Tumor Support Group. Star Essence is participating in a nationwide competition called Power of Dance, that requires dance studios to give their winnings to charity. The dance company is holding a fundraiser on February 17 at the Applebee's in the Woodbridge Mall.
The Church of Christ Disaster Relief Effort
The suffering caused by Superstorm Sandy has touched people outside of New Jersey. The Church of Christ Disaster Relief Effort, Inc. in Nashville distributed nearly 45,000 frozen meals to families affected by Sandy on February 9 at the Dollar General Plaza in Toms River. The items consisted of boxes of microwaveable breakfast entrees and three varied dinner entrees. The Pitman road Church of Christ from Sewell oversaw the distribution with the help of volunteers throughout Ocean County.