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New Shore Ad Campaign Coming for Summer [AUDIO]

Cape May had six inches of snow Wednesday, but with the warm weather right around the corner, Gov. Chris Christie says good progress is being made up and down the shore to get ready for the summer tourism season.

Gov. Chris Christie
Annette Petriccione, Townsquare Media NJ

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During Townsquare Media’s Ask the Governor program Wednesday night, Christie said he believes more people will come back to the shore this year — people who were afraid to visit last year because of the damage caused by Superstorm Sandy.

“The boardwalks are looking better than last year, and I think they’re rebuilding and getting more of the amusements in place in Seaside and again starting to recover from the second disaster there, the fire that happened,” Christie said. “I think in the southern part of the state you’re going to see things completely back to normal; by southern, I mean Cape May County amusements and Atlantic County.”

Christie indicated Sandy recovery and restoration work is progressing nicely, “and so I think you’re going to see things be a lot better this year than they were last year. As we predicted, businesses are coming back even stronger.”

He also said a new marketing plan is in the works to promote the shore.

“We’ve gone through and picked the slogan,” Christie said. “‘Stronger Than the Storm’ is not coming back, so for all of you who still can’t get the song out of your head, you’ll get a new one in.”

The governor also said there are only about 450 homeowners left who have not agreed to have protective sand dunes built on their oceanfront properties, to protect them and their neighbors from another major hurricane. Those people, however, are being forced to accept the dunes whether they like it or not.

“I’m not going to wait any longer to take formal legal action,” Christie said. “We’re just going to do it.”

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