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My Pick for the Best Super Bowl Commercial [VIDEO]

I know everybody does a “Super Bowl commercial post-mortem” with what worked and what didn’t, but I’ll leave that to the Ad-Meter folks, because I want to write about just one of them.

I thought the Radio Shack 80s spot was terrific; I haven’t enjoyed a Super Bowl commercial this much since the Volkswagen Darth Vader kid in 2011. My wife and I were both shouting out the names of the celebrities like Mary Lou Retton (I don’t know if it was my bad eyesight or tricky camera work, but she looked exactly like she did in the 80s), Dee Snider of Twisted Sister, John Ratzenberger as Cliff Clavin, and my wife’s favorite, ALF.

I now realize that they were pretty savvy in picking the celebs they did: people from 35 to 55 could relate to that commercial. Ponch from CHIPs covers the early eighties, Mary Lou Retton, who won gold in 1984 for those who don’t know, representing the mid-eighties, and ALF and Cheers linking the late eighties to the nineties. Brilliant. Don’t get me wrong, there were other good commercials last night (big-headed dogs come to mind), but I thought Radio Shack’s was the best.

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