My Letter to NJ 101.5 Management
I’m in receipt of two memos from B.W and J.W., respectively and I must admit, I have some strong concerns!
As an old radio hag, I’m going to profess my complete ignorance of the following achievements, all enumerated in B’s recent letter:
1)Meeting Q4 budgets
2)migrating all sites to the new template
3)launching TSI (our B2B platform)
4)our new loyalty platform
I believe these are just “mock” achievements, fabricated to make us feel good about ourselves. Furthermore, Mr. W, I believe that you stole the aforementioned phrases from some weird “office space”-type movie or sci-fi novel. “Platforms”? “Templates”? and my personal favorite, “Q4 Budgets”?
The following are the only achievements that are even REMOTELY comprehensible to us radio types:
1) getting free tickets
2) getting free meals
3) getting free anything
It’s that simple!
Why complicate matters by including such sophisticated terminology in correspondence that will be read by–well, let’s face it–social misfits who think they look really cool in headphones?
I suggest you update any future memos to include the above items, thereby communicating in a language we can ALL understand.
Thank you for your interest,