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Jersey Shore Gets Tourism And Marketing Cash

The New Jersey Shore Region Tourism Council has been selected to get a $139,000 Destination Marketing Organization (“DMO”) Grant. Three shore area legislators who compromise the only all-female district in the state are thrilled with the news.

Convention Hall in Asbury Park
Convention Hall in Asbury Park (Bud McCormick)

“This money will be a boon to the region as Coastal Monmouth County and New Jersey continues to rebuild,” says Sen. Jennifer Beck. “The Shore Region Tourism Council plays an important role in promoting one of our areas most important industries – tourism.”

A DMO promotes and markets tourism of a destination in the Garden State as their primary job. A destination can be a single city, a group of municipalities, or a defined region.

“Tourism is a vital part of our economy and it is important that we support efforts to bolster this industry which is still trying to recover from the effects of Superstorm Sandy,” says Assemblywoman Mary Pat Angelini. “I am pleased that this group will receive this funding to help promote the many amenities that make our area such a wonderful place to visit.”

To promote and market, a DMO works with hotels, restaurants, attractions and smaller tourism entities to offer the visitor a place to get information when planning a visit for business or pleasure.

“We cannot emphasize enough how important tourism is to the Jersey shore” says Assemblywoman Caroline Casagrande. “As the industry continues to rebound from the devastation of last year’s storm, this grant money will go a long way in letting visitors know how much the shore area has to offer and that we are open for business.”

The three lawmakers say they’re confident the money will help bring more commerce and revenue to the area as the state continues to try and make the Jersey Shore a prime vacation destination.


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