Is Izod’s name on closed arena bad for the brand? – Poll

The Izod Center's name will come off the building when it closes this month, and some wonder if that's a bad thing.

Although there are efforts to remove the brand's red letters from the arena, the clothing company's parent corporation, Phillips-Van Heusen Corp., has yet to request the removal of Izod's name, according to officials.

Name recognition is generally good for sports companies, according to a statement made to NJ.com by Rutgers Business School marketing expert Sandy Becker. But does this fact hold up when Izod's already struggling image now includes a massive vacant building with its name on it?

What do you think? Share your opinion in the poll below.