The Izod Center's name will come off the building when it closes this month, and some wonder if that's a bad thing.

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Although there are efforts to remove the brand's red letters from the arena, the clothing company's parent corporation, Phillips-Van Heusen Corp., has yet to request the removal of Izod's name, according to officials.

Name recognition is generally good for sports companies, according to a statement made to by Rutgers Business School marketing expert Sandy Becker. But does this fact hold up when Izod's already struggling image now includes a massive vacant building with its name on it?

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