How Would You Market Rutgers?

Rutgers new President Robert Barchi , speaking to reporters outside his office on the New Brunswick campus says the school needs to do a better job of marketing itself not only to students and state but to the whole country as well. 

Barchi is committed to staying at Rutgers for at least 5 years and isn’t worried about upsetting the status quo. Let’s help him out with some valuable feedback. If you were going to market Rutgers both here in New Jersey and to the nation, what would you say about it? Being a foodie, I’d start with the grease trucks and go from there.