It's National Consumer Protection Week and the New Jersey Division of Consumer Affairs has launched a "Cyber Safe NJ" website in an effort to help residents protect themselves against identity theft, invasions of privacy and other computer and Internet-related violations.

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The website provides important tips on safeguarding personal information stored in computers and other electronic devices.

"Personal information is the most valuable currency in the online world," said acting state Attorney General John Hoffman. "Identity thieves launch sophisticated attacks to obtain Social Security and credit card information. Some businesses have violated privacy laws while seeking to profile and advertise to consumers."

Hoffman said the state is "commemorating National Consumer Protection Week by giving New Jerseyans the vital information they need to protect themselves against cyber fraud and unlawful invasions of privacy."

"The Division of Consumer Affairs continues to fight for the protection of consumer privacy, and to investigate the ever more innovative and subtle methods that have been used to record or transmit personal information without consumers' knowledge or consent," said Eric Kanefsky, director of the New Jersey Division of Consumer Affairs.  "This week is about empowering consumers to take an active role in protecting their information in the online world. As our new website demonstrates, when used responsibly and carefully, the Internet can remain an invaluable and indispensable part of our everyday lives."

Among some of the tips the website offers:

  • Never provide personal information to anyone you suspect may use it for an improper purpose.
  • Don't respond to unsolicited requests via email.
  • Make sure websites you use are legitimate and protected.
  • Have multiple email addresses, one to use for family and friends and trusted sources and another for more general use.
  • Password-protect all of your devices, email accounts, bank accounts, etc. .
  • Be aware of the information websites collect.

Consumers who believe they have been cheated or scammed by a business or suspect any other form of consumer abuse can file a complaint with the State Division of Consumer Affairs by visiting its website or by calling 1-800-242-5846 or 973-504-6200.

To access the website, visit