Gov. Chris Christie's brash, say-it-like-it-is persona could be his biggest asset, and also his biggest liability as he lays the groundwork for a potential presidential run.

(Governor's Office/Tim Larsen)
(Governor's Office/Tim Larsen)
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Even his most ardent supporters worry that his tough-guy attitude could hurt him in the long run during this process.

However, interviews with voters across Iowa, Illinois, and other early primary states suggest many view that very personality as his biggest asset as they begin to weigh out their 2016 choices.

But, Republican operatives are wondering whether that persona has long-term appeal.

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