It's never funny for a guy when he gets hit square in the privates but it's always funny to watch it when it happens to someone else. This video of golfer Chi Chi Rodriguez is no exception.

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Golfer Chi Chi Rodriguez who is known for his swash-buckling celebratory shots wasn't celebrating after attempting to show a bunch of amateurs how to hit a trick shot where he would break the glass. Well, Rodriguez almost broke something, but it wasn't the glass.

Check out the failed trick shot below and how it ricochets back at Rodriguez and hits him square in his "nether regions." He does recover nicely to actually hit the hot the 2nd time around, but still,  OUCH is all we can say. You can view the video here.