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Ford is Tracking Their Customers

Ford CEO Previews New Lincoln Sedan At New York City's  Lincoln Center Plaza
(Photo by Spencer Platt/Getty Images)
It kind of got lost in the shuffle of all the new products being introduced at the Consumer Electronics Show in Las Vegas, but a top executive with Ford Motor Company came out and said what virtually all of us have suspected: The automaker uses the GPS in Ford vehicles to track the drivers.

As quoted in the Detroit News, Ford marketing chief Jim Farley said, “We know everyone who breaks the law. We know when you’re doing it.” He has since backtracked on those comments, telling CNBC that Ford doesn’t monitor how people drive. He also said that they don’t sell that information, although the word “yet” might as well be added to that sentence.

Several years ago, General Motors also had a rare honest admission when they told the public that they could track people through OnStar; again, we all suspected/knew what was going on, but having it officially corroborated is a little unnerving. Between the “black boxes” all recent cars have and the GPS feature that we use for directions or to find out where the closest Dunkin’ Donuts is, somebody knows where our cars our and what they’re doing all the time.

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