The New Jersey company that produced a fireworks display in San Diego on the Fourth Of July that incorrectly launched the fireworks all at once feels "terrible" about the incident.

Instead of the pyrotechnics for the Big Bay Book being launched one at a time from 4 barges, all the fireworks were launched at once thanks to a technical malfunction according. The planned 18 minute display was over in 15 seconds.

The mistake earned cheers from the crowd but left them wondering where the next fireworks were.

Garden State Fireworks of Millington was responsible for the display. August Santore, a part-owner of the company, says a glitch or
virus in the computer firing system caused all of the fireworks to go off with one command, minutes before the show had been scheduled to start.

He says the precautions that were in place helped keep anyone from being injured.

Santore says the company feels "terrible" about the mishap, which was witnessed by hundreds of thousands of people. The company produced hundreds of holiday shows across the country last night.

On the Big Bay Boom website, organizers wrote that "a signal was sent to the barges that would set the timing for the rest of the show after the introduction according to KNSD TV. "The Garden State Fireworks team will be working throughout the night to determine what technical problem caused the entire show to be launched in about 15 seconds."

The Associated Press contributed to this story.