Contact Us
Make My Homepage

Fewer Teens Driving [AUDIO]

While studies show the number of teens and young adults getting a driver’s license is declining, the auto industry continues to focus strongly on the youth market.

Teen Drivers
Flickr User OregonDOT

The research comes from the University of Michigan’s Transportation Research Institute.

The study shows, for example, that roughly one in three 19-year-olds do not have a license, continuing a downward trend. One big factor being cited by the

Michigan researchers is the fact that virtual contact has relaced actual contact for some young people.

In other words, they find they can make contact and keep in contact with their peers more easily with their computer and smartphone than by driving to meet them face-to-face.

So why do car brands continue to market to the young?

Jim Appleton of the New Jersey Coalition of Automotive Retailers explains, “What we are looking at is an earnest desire on the part of auto makers and dealers to form a relationship for life with car buyers. And the earlier that they get started, the more beneficial it is for everybody concerned.”

Appleton says a youth lifestyle dictates a different type of vehicle than a young adult with family, a soccer mom has different needs, or a professional who has an image or a business to run. The products that are coming on the market now…new vehicles that are being developed with technology and features that will appeal to younger drivers.

He says while younger drivers may lack the means to buy a more pricey vehicle, they are still upwardly mobile, and they are likely to continue to trade up as their life moves along.

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Best of NJ101.5

Recommended For You

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

*Please note that your prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for New Jersey Insiders quickly by connecting your Facebook account. It's just as secure and no password to remember!

Sign up to have exclusive New Jersey Insiders contests, events, coupons, presales, and much more delivered to you for FREE.