Farmers, Campbell Soup Give NJ Food Bank “Peachy” Help

A New Jersey food bank has found a new way to try to feed the hungry and help farmers.

The Food Bank of South Jersey is launching the sale of a new line of peach salsa made from fruit that would be rejected by supermarkets.

A local area peach farmers' cooperative is donating the fruit, which it would otherwise have to pay to dispose of.

Camden-based Campbell Soup is donating a recipe for the salsa, and its manufacturing capabilities. Other suppliers are donating jars, cilantro, peppers and other ingredients and supplies.

The food bank is selling the salsa to raise money and awareness. Food bank CEO Val Traore says she hopes the approach can become a model for food banks and other nonprofits seeking to work creatively with corporate supporters.

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