Dove Drops ‘Armpit’ Campaign [POLL]
New Jersey can make fun of New Jersey. if someone else does it, look out.
After New Jersey let Dove known that their campaign wasn't as witty as they thought it was, Dove decided to pull the billboard campaign to poke fun at NJ.
The text of the ad read, “Dear New Jersey, When people call you ‘The Armpit of America,’ take it as a compliment. Sincerely, Dove.” It featured a smiling woman in a white tank top raising an arm behind her head to expose an armpit.