The text of the ad read, “Dear New Jersey, When people call you ‘The Armpit of America,’ take it as a compliment. Sincerely, Dove.” It featured a smiling woman in a white tank top raising an arm behind her head to expose an armpit.
New Jersey is the punchline of a lot of jokes, finally got sick of it and fought back. What was your reaction to the billboard? Did it offend you? Take the poll below and let Dennis and Judi know if Dove’s ad offended you.
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