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Dove Drops ‘Armpit’ Campaign [POLL]

New Jersey can make fun of New Jersey. if someone else does it, look out.

Dove's New Armpit Campaign Calls New Jersey the Armpit of America
Credit Unilever

After New Jersey let Dove known that their campaign wasn’t as witty as they thought it was, Dove decided to pull the billboard campaign to poke fun at NJ.

Read More About The Dove Ad Campaign Here

The text of the ad read, “Dear New Jersey, When people call you ‘The Armpit of America,’ take it as a compliment. Sincerely, Dove.” It featured a smiling woman in a white tank top raising an arm behind her head to expose an armpit.

New Jersey is the punchline of a lot of jokes, finally got sick of it and fought back. What was your reaction to the billboard? Did it offend you? Take the poll below and let Dennis and Judi know if Dove’s ad offended you.

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