‘Do Change’ Is Fall Ad Campaign For Atlantic City [VIDEO]
After doing AC all summer, vacationers are now being urged to “Do Change” in Atlantic City this fall.
The latest segment of the resort’s $20 million advertising campaign kicked off this week with TV, radio, print and online spots through December.
The Atlantic City Alliance, the casinos’ marketing arm, says the “Do Change” TV ad will air at least 1,300 times in the New York, Philadelphia and Baltimore markets.
The new campaign is timed to the change of seasons. It emphasizes things to do in Atlantic City in the fall, including indoor pools, spas, rooftop bars with fire pits, and shopping.
The casinos are using money they previously had to hand over to horse tracks in return for the state banning slot machines at the tracks.
(Copyright 2012 by The Associated Press. All Rights Reserved.)