Burger King Launches “Guilty Pleasure” Fries – What’s Your Favorite Junk Food? [POLL/VIDEO]
One man’s crap is another man’s delicacy, to borrow from a well known literary phrase.
How many of us are reluctant to admit to eating “crap”, otherwise known as things we know aren’t good for us?
Pizza in the middle of the night. (Have they invented one that could be considered “guilt free?”) Left over lo mein. Cookies (my favorite snack at 4 in the morning before sacking out…and this if from me, the personal trainer.)
So you can go ahead and admit it. Do you have a favorite “guilty pleasure” snack or food, what I would call “crap” you eat – occasionally, and how do you eat it?
Sort of like from the movie “Fatso” with Dom DeLouise, where he’s trying to lose weight by joining a weight-loss support group, only to give into his whim and indulge in his favorite “crap!”
Ah, but if only someone came along and invented the guilt – free guilty pleasure.
The food gods may have heard your plea. Burger King is now launching a lower-calorie French fry. Impossible you say?
Burger King wants people to feel less guilty about gobbling up its french fries.
The world’s No. 2 hamburger chain is launching a new crinkle-cut french fry on Tuesday that it says has about 20 percent fewer calories than its regular fries.
The chain says a small order of the new “Satisfries” clocks in at 270 calories because of a new batter that doesn’t absorb as much oil. By comparison, a small order of its regular fries, sans crinkles, has 340 calories.
Burger King executives say people won’t be able to tell that Satisfries are lower in calories. It says they use exactly the same ingredients as its regular fries — potatoes, oil and batter. To keep kitchen operations simple, they’re even made in the same fryers and cooked for the same amount of time as regular fries.
The difference, Burger King says, is that it adjusts the proportions of different ingredients for the batter to block out more oil. The company declined to be more specific. Another difference, the crinkle-cut shape, is in part so workers will be able to easily distinguish them from the regular fries when they’re deep frying them together.
The concept of taking an indulgent food and removing some of the guilt isn’t new, of course. Supermarkets are filled with baked Lay’s potato chips, 100-calorie packs of Oreos and other less fattening versions of popular treats. Such creations play on people’s inability to give up their food vices, even as they struggle to eat better. The idea is to create something that skimps on calories, but not on taste.
I’ve even fallen victim to this ploy to “eat healthier”.
In trying to get little Nicky to get more vegetables into him, my wife bought a bag of vegetable chips that have the taste and texture of potato chips.
Much like the real thing – with the added “benefit” of being “healthier” because they’re billed as “vegetable” instead of potato. So who do you think “scarfs” them down in the middle of the night? The “cafone” grandpa, that’s who.
As for the Satisfries, damn they look good!