Studio estimates say "Batman v Superman: Dawn of Justice" has earned an impressive $27.7 million from its preview screenings.

Actors Ben Affleck (L) and Henry Cavill attend The "Batman V Superman: Dawn Of Justice" New York Premiere at Radio City Music Hall on March 20, 2016 in New York City. (Photo by Mike Coppola/Getty Images)

Warner Bros. released estimates Friday saying the haul from the Thursday night showings includes $3.6 million from IMAX screens.

The film stars Ben Affleck and Henry Cavill as the dueling superheroes and cost a reported $250 million to produce. Analysts predict it could earn around $150 million this weekend despite largely negative reviews.

The $27.7 million debut is a record-breaker for the Easter weekend slot. "Furious 7" previously held that title with its $15.8 million launch last year.

But it's still a far cry from the biggest Thursday night opening ever. That distinction goes to "Star Wars: The Force Awakens," which brought in $57 million on a Thursday night in December.

(Copyright 2016 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)

 

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