Contact Us
Make My Homepage

Atlantic City Pumps Up Nightlife Marketing Efforts

New Jersey’s seaside gambling resort is taking its show on the road, targeting partiers in Philadelphia with a mobile nightclub that will bring 300 of them back to Atlantic City to experience the resort’s nightspots.

Nightclub
Flickr User Max Talbot-Minkin

It’s also launching social media efforts to recruit fun-seekers to come to Atlantic City.

The outreach is part of the $30 million annual campaign by the Atlantic City Alliance to promote the resort city as more than just a gambling center.

“Atlantic City is a lively destination all year round,” said Liza Cartmell, the group’s president. “These promotions are designed with specific social media components included in order to showcase all that there is to do here even during the coldest months. We encourage visitors to enjoy the indoor pools, spas, restaurants, shopping, nightclubs, entertainment and gambling, and share their experiences over social media with their friends.”

The Alliance unveiled three campaigns Thursday aimed at winter tourism.

One, Do AC Nightlife, features a 45-foot-long vehicle to take partygoers in the Philadelphia region to Atlantic City for a VIP night on the town. Over four weeks, 300 people will be given luxury rides to and from Atlantic City nightspots.

Another campaign, Show Us Your Bling, is aimed at female travelers looking for a group getaway for such events as bachelorette parties. Recently engaged couples are encouraged to upload a picture of their engagement bling at www.doatlanticcity.com , or on Facebook. They can also submit via Instagram, Twitter or Vine with the hashtag ShowUsYourBling by March 14.

One couple will win bachelor and bachelorette parties at Atlantic City locations that were featured last summer on the ABC show “The Bachelorette.”

The last campaign, Taste Of Summer, features pools, spas and summer cocktails at all 11 of the city’s casinos, with sand sculptures and beach balls in many of the lobbies.

 

(Copyright 2014 by The Associated Press.  All Rights Reserved.)

 

Best of the Web


Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your points and personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account with your Facebook account, just click on the account activation button below. You will maintain your existing profile and VIP program points. After you do this, you will be able to always log in to http://nj1015.com using your Facebook account.

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

Register on New Jersey 101.5 quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Not a Member? Sign Up Here.

Sign up for an account to comment, share your thoughts, and earn points to get great prizes.

Register on New Jersey 101.5 quickly by logging in with your Facebook account. It's just as secure, and no password to remember!