Contact Us
Make My Homepage

Atlantic City Nightlife Gets Focus [AUDIO]

The “Do AC” campaign is being expanded to highlight Atlantic City‘s thriving nightlife. On Thursday, a mobile nightclub was introduced which will usher 300 Philadelphia club goers to Atlantic City venues.

Atlantic City casinos
Flickr User Lisa Andres

The mobile club is the centerpiece of the Atlantic City Alliance’s “Do AC Nightlife” campaign, one of three initiatives that are part of a $30 million campaign targeted at bringing in an audience looking for a good time during the winter season.

The “Show Us Your Bling” campaign is aimed at single women and brides-to-be looking for a night out with their girlfriends or a place to have a bachelorette party. Recently engaged couples are encouraged to upload a picture of their engagement jewelry to or share it on social media sites like Facebook, Instagram, Twitter, and Vine with the hashtag #ShowUsYourBling by March 14, to win a bachelorette party at locations featured on ABC’s “The Bachelorette.”

The final campaign is titled “Taste of Summer” and features spa and pool packages at 11 of the city’s resorts that will have sand and beach balls to capitalize on a summer theme during the cold winter months.

The campaign is aiming at a younger demographic, hoping to take a bite out of the New York and Philadelphia entertainment markets.

“We think we have a competitive product, we think we have more live entertainment with more options on a very competitive price, but with a great atmosphere,” said Liza Cartmell, CEO of the Atlantic City Alliance.

A recent survey done by the ACA found the majority of nightlife visitors have a good opinion of Atlantic City and tend to spend slightly more than during a night out in Philadelphia.

“It’s a destination, so people do plan it in advance more typically than not,” Cartmell said. “It involves coming for an overnight stay, so that increases the spending as well.”

The survey also found 69 percent of people who spend the night in Atlantic City do so in a casino hotel.

Atlantic City casinos showed record lows in terms of gambling revenue in January.  The newly introduced trio continues Atlantic City’s “Do Anything Do Everything,” which focuses on the non-gaming options including shopping, dining, entertainment and nightlife — which have been thriving for the city.

“Gaming is no longer a monopoly, it’s not even an oligopoly, it’s pretty much a free and open market,” Cartmell said.

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Best of NJ101.5

Recommended For You

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

*Please note that your prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for New Jersey Insiders quickly by connecting your Facebook account. It's just as secure and no password to remember!

Sign up to have exclusive New Jersey Insiders contests, events, coupons, presales, and much more delivered to you for FREE.