Contact Us
Make My Homepage

AC Casino Attracts Low-Rollers

It was reported today that ACH, the Atlantic City casino formerly known as the Hilton, received the green light to use 25-cent and 50-cent chips at their table games. In my opinion, this is not only a sign of the times. It’s an incredibly smart business plan by the casino to rebrand itself.

Flickr User Images_of_Money

The casino, which has struggled financially for years, recently announced a plan to keep its doors open and spend millions in hopes of new life. 

The weak economy has kept folks from Atlantic City; people can’t afford to gamble what may be their food allowance for the next two weeks. With ACH’s lower chip amounts, however, those willing to be considered “low-rollers” can experience the thrill of gambling without the threat of losing too much cash. The potential of losing one’s shirt is still there, but it’s not as strong.

Also, low minimums attract amateurs. That’s the whole reason behind $1 blackjack at other casinos. Lots of people go to AC without the intention to gamble, but if they spot an opportunity to join in the fun and only lose a buck at time, why not?

If ACH “plays its cards” right, it could be the next big thing in Atlantic City…until Revel opens.

Best of NJ101.5

Recommended For You

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

*Please note that your prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for New Jersey Insiders quickly by connecting your Facebook account. It's just as secure and no password to remember!

Sign up to have exclusive New Jersey Insiders contests, events, coupons, presales, and much more delivered to you for FREE.