New plans are calling for a $500 million makeover to a central New Jersey mall.

Crowd in the mall
Dmitrijs Dmitrijevs, ThinkStock
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Kushner Companies unveiled the plans Wednesday that would turn Eatontown's Monmouth Mall into a 24/7 destination named the Monmouth Town Center. The mall would be modeled after Long Branch's Pier Village.

The proposal features an open-air hub with retail shops, dining and entertainment, a hotel and apartment units. It also calls for an outdoor plaza, green spaces and a streetscape.

Company representatives have released conceptual designs and a project summary.

Opponents have questioned the plan's sustainability and size of its four- and five-story apartment buildings. Supporters say it would breathe new life into the area.

The company didn't say when construction could start, but that it could be a multi-year process and requires zoning board approvals.

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